Going Green
Astroturf Lobbying
Astroturfing is a deceptive practice of creating the appearance of a groundswell of support for a particular agenda by using fake or paid individuals to post positive comments, reviews, or testimonials in a coordinated manner. The aim is to manipulate public opinion by giving the impression that a large number of people hold a particular view when in reality, they are part of a coordinated effort by an interest group or organization. The term "astroturfing" is derived from the artificial turf used in sports stadiums, implying that the support being shown is not genuine.
Astroturfing is a deceptive practice of creating the appearance of a groundswell of support for a particular agenda by using fake or paid individuals to post positive comments, reviews, or testimonials in a coordinated manner. The aim is to manipulate public opinion by giving the impression that a large number of people hold a particular view when in reality, they are part of a coordinated effort by an interest group or organization. The term "astroturfing" is derived from the artificial turf used in sports stadiums, implying that the support being shown is not genuine.